Search Engine Optimization includes using techniques and undertaking process to improve the ranking of the website in search engine’s index. It includes,
• Web server analysis & reporting
Common errors include having Javascript files embedded incorrectly and poor navigational structure. We will take a look at how your server is set-up and make changes as necessary.
• Key phrase research
Great key phrase research is the solid foundation of any Search Engine Optimization campaign. We will analyze keywords to determine what phrases will convert, which phrases will drive traffic, and which will do both.
• Predictive keyword analysis
In addition to our own keyword research using tools such as the Google Adwords Keyword Planner, we will analyze your keywords using our proprietary predictive keyword analysis tool to estimate the amount of traffic/leads/sales that can be gained by improving each keywords position.
• Meta tags (Title & description)
Meta tags tell the search engines what your site is about. It also shows up to viewers when they do a search in Google. You want this written well from both a search engine and a user perspective. It is important these tags incorporate keywords but also compel users to click.
• Optimization of robots.txt & GoogleBot crawls
The robots.txt file allows the search engine "robots" to know those folders that should not be included in their index (i.e. pages that are not for users to see).
• Creation & registrations of sitemap.xml
Shows the search engines every page on your site, the importance of these pages, and how often they're updated.
• Google+ business profile setup/optimization
The Google+ social network influences Google's search results. Thus, WebpageFX will setup and/or enhance your Google+ business profile.
• Mobile site optimization (if applicable)
If you have a separate mobile site, we will optimize it for the search engines as well.
• Information architecture audit
We will make sure your navigational structure is Search Engine Optimization friendly and that your internal linking maximizes your Search Engine Optimization capabilities.
• Google Analytics setup w/ conversion tracking
If you don't have Google Analytics installed already, we'll do this for you. We'll also set up new goals (filling out a form, calling a phone number, etc) based on what your individual goals are.
• Google Analytics traffic analysis
We'll perform a full analysis of where your traffic is coming from, where they went on your site and from which pages they left.
• Creation of Google Analytics custom dashboards
Shows the search engines every page on your site, the importance of these pages, and how often they're updated.
• Not provided filter / Not provided analysis reporting
Shows the search engines every page on your site, the importance of these pages, and how often they're updated.
• Local search optimization
We'll create, claim and optimize your Google Places page so your local listing returns higher in the map results.
• Setup of website sitemap
A sitemap is visible to readers and is helpful with navigation. Google recommends each page on your site be within 2 clicks of the home page, a sitemap enables this possibility. This varies from the sitemap.xml file, which is for search engines to read.
• Alternate text added to images
Google can't read images, they can only read text. We'll add text to the image properties so Google gets a clear snapshot of what your site is about.
• Link redirect audit
We'll fix any links coming into your site on unknown pages and set up appropriate 301 (permanent) redirects.
• Custom 404 error page setup
A custom 404 error page will tell search engines and users where to go if they type in the wrong page.
• Schema HTML tags
Schema refers to an HTML tag that marks up the content on your pages in a mark up language recognized by major search providers, making it easier for search engines to understand the relevancy of your site to a specific search query.
• Rel="publisher" implementation
hCard formats help local search engines find your address, phone numbers and other general business information and allows your business to display prominently in map listings.
• Initial copywriting articles or blog posts
Coordinating with your Social media Optimization Expert, We will suggest keywords to be incorporated in your blogs content to improve your page ranking.
• Keyword reporting schedule
Every month is a new strategy. We'll show you where your keywords are ranking and our plan to move them up in the SERPs.
• Traffic & goal reporting schedule
Driving traffic is one thing, focusing on keywords that convert is another. We'll set up goals (fill out a form, purchase an item, call a number, etc) and track the progress of your campaign based on these goals.
• Google data highlights
Google allows webmasters to highlight structured data on their websites, which allows Google to more easily index and display this structured data in rich snippets in the search results.
• Canonicalization analysis
A domain should be directed to http://www.site.com even if www.site.com, site.com, or http://site.com is typed in. A canonical domain issue causes duplicate content, a huge no-no in Google's eyes.